575 5th Ave, New York, NY

THE TRANSFORMATION BROUGHT HIGH-TECH ELEGANCE TO THE LOBBY AND A NEW BRAND IDENTITY TO THE BUILDING.

BRINGING THE ENERGY OF THE CITy INTO THE LOBBY

After serving as a single-tenant, L’Oreal, for more than 30 years, the lobby of 575 Fifth Avenue was reimagined by ESI Design to appeal to multiple tenants and capture the vitality of the surrounding neighborhood. Project during working in ESI Design. Work from concept to install, produce media logic document communicates with the software vendor. More detail from ESI Design.

Year: 2016

Position: Interaction Designer, Video Footage Director

Deisgn Detail

Footage from Building

All the footages from 575 5th ave are custom shoot based on the special form factor from the canvas.

Real Time Data Overlay

We use data from social media, neighbor event, weather, and financial data. The fresh and ever changing information inspired people work in the building every day.

Mock Up

We conduct a small section of mock to make sure the size of the footage, and the legibility of the text before on-site.

Dynamic Show

Work on data-driven media content. Produced media logic document communication with the software vendor. Direct the custom test shoot and oversite for the final shoot.