Hey Fish! @Happy Tuna
Dear Deer Studio designed and provided creative direction for the gamified digital media experience at Happy Tuna, the takeout brand’s first flagship store near Grand Central. The experience integrates a rewards program with gamification and social engagement, reinforcing the brand identity while expanding the reach of its coupon system.
Hey Fish! 是一款 Happy Tuna 店內的遊戲體驗，把獎勵計劃跟遊戲化的元素結合在一起，讓顧客不只來買東西，也可以一起玩、一起互動，增添店內的趣味與社交感！
Client & Partners: Happy Tuna, lead flow, JIC Media Group, Fugu Fish Creations
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參與名單 MEMBER LIST
Client | Happy Tuna
Project Manager | HK Han
Store Design | Ania Wagner
System Design | Aaron Parsekian
Interaction Design | Yu-Ting Feng
Creative Tech | Harry Chen
Design Researcher | David Yang
Software & Media Production | Dear Deer Studio LLC 親愛的鹿工作室
Creative Director | Yu-Ting Feng
Technical Project Manager | Harry Chen （JIC Media Group 集刻互動媒體）
Media Producer | Yu-Ting Feng, Yi-Chen Lin
Art Director | Min Liu, Baldur Helgason
UX Content Writer | Yi-Chen Lin
Motion Designer | Baldur Helgason, Zueia Lu 呂淑雅
UX/ UI Designer | Baldur Helgason
UX Content Consultant | Debra Everett-Lane
Operations Manager | David Yang
Software Production | 馥谷餘創造有限公司 Fugu Fish Creations
Coordinator | Tang Wei
Design Director | Tang Wei
Architect | Tom Chen
Hardware Director | Ben Chen
Backend Engineer | Leo Hsieh, Dave Lin, Tom Chen
Frontend Engineer | Gin Lin
Unity3D Engineer | Dave Lin, Tom Chen
Special Thanks
All the UX testers came to the Happy Tuna Store.