Hey Fish! @Happy Tuna
Dear Deer Studio designed and provided creative direction for the gamified digital media experience at Happy Tuna, the takeout brand’s first flagship store near Grand Central. The experience integrates a rewards program with gamification and social engagement, reinforcing the brand identity while expanding the reach of its coupon system.
Hey Fish! 是一款 Happy Tuna 店內的遊戲體驗，把獎勵計劃跟遊戲化的元素結合在一起，讓顧客不只來買東西，也可以一起玩、一起互動，增添店內的趣味與社交感！
Client & Partners: Happy Tuna, lead flow, JIC Media Group, Fugu Fish Creations
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